It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.
– Alan Cohen
Hopefully you’ve seen the colourful flags popping up in road cones and posters plastered across the city. The All Right? campaign carries a simple message – whatever you are feeling is ‘normal’. It’s good to be reminded about that in these extraordinary and completely un-normal times.
Some people didn’t feel like the CERA Wellbeing Survey Summary of Results recently released reflected their situation. Exhaustion stopped many from reading beyond the summary to the detail which actually does reflect things quite well so we can be thankful that the All Right? campaign doesn’t have 106 pages of information. It is simple which is entirely appropriate for an overloaded audience. You might be interested to know how the message came about. This information is taken from the Healthy Christchurch webpage and gives a little more information about who is behind the campaign.
All Right? is a campaign informed by research
As part of developing All Right? we’ve spoken to community leaders, undertaken focus groups, and carried out a phone survey of 800 people in Christchurch, Waimakariri and Selwyn. Our research showed that there are large chunks of our population who are struggling and who would benefit from tools and support to improve their wellbeing.
Key qualitative findings
- There’s been a ‘double blow’. The stress and anxiety caused by dealing with insurance, repairs, and the agencies involved in the recovery has resulted in a ‘double blow’ which for many has proved more debilitating than the earthquakes
- The need for a more ‘people-focused’ recovery. There is a sense that people have been forgotten and that buildings are more important than people
- The most important supports for people are family and close friends, followed by the community
Key quantitative findings
- 90% of respondents had made an insurance or EQC claim. By November 2012, 69% of these had not been settled.
- 83% value other people more since before the earthquakes
- 64% feel guilty that others have been much more affected by the earthquakes.
- 64% do not believe that people outside Canterbury understand what Cantabrians are going through.
Overall the research paints a very complex picture of where people are with their wellbeing. On the one hand people are struggling with specifics – things like dealing with insurers and repairs. On the other there’s a new found sense of hope and optimism for the future.
People who took part in the focus groups felt that:
- The impact of the earthquakes and the subsequent management of the recovery has resulted in a ‘double blow’
- A focus on buildings has meant people have been forgotten
- There needs to be greater community input into decisions
- The most important supports for people are family and close friends, and then community
- Energy levels are low right across the community
- Any campaign needs to convey the message that what they are feeling is ‘normal’
- Any campaign needs to feel ‘real’ and not be ‘done’ to them.
Visit the All Right? website for more information. http://www.google.com/url?q=http%3A%2F%2Fwww.allright.org.nz%2F&sa=D&sntz=1&usg=AFQjCNF3I2ZizI5l3rX77BbH9q5pFmxSOQ
The website is actually quite cool – interactive if you have some free time.
Have a great weekend
Brian and Leanne